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EBUBEOGU CELESTINE @51

Happy birthday to you EBUBEOGU!!!

If you are a fan of Big brother Naija, I believe that you would have seen the beautiful ad  of Tiger foods which is currently running on that Africa’s most-watched TV show.

You might be wondering who is behind the brand, Tiger foods?

Just like I used to wonder a few years ago

Tiger foods is one of my  favourite business brands in Nigeria and this is why:

Many years ago, the late mother of the celebrant Agnes Nwadòrò Ebubeogu started a locally processing and assembling local spices for sale in the 1980s in Onitsha.

Before that time, She started as a chef in Port-Harcourt and later relocated to Onitsha after the civil war.

 The dream that late Agnes had has today metamorphosed into a conglomerate and a purely family-controlled business.

From that humble beginning from where their mum handed over the baton to them, the celebrant and his brother have grown her vision into what is today unarguably the biggest Nigerian exporter of food spices, and herbs to West African countries with presence in places like Togo, Cameroon, Ghana, and Liberia.

Tiger Foods Limited are also the producers and exporters of food spices and herbs such as Tiger Curry, Thyme, Nutmegs, Vegeta Cocoyam Flour, Lasor Seasonings, Euroma Spices, etc and importers and distributors of Beverages such as Angel sparkling health drink, the angelus rose the Angelus Brut, Maybach Riesling, Bree Merlot Red Wine, Tiger Energy drink, tiger ginger, etc under the brand name Tiger Beverages Limited.

Aside from the fact that the business has scaled to big business, it has created jobs for thousands of our young people, me inclusive and that is a feat  to be proud of.

My friend and the celebrant is 51 years today and his story of grass to grace is one of inspiration, of hope and it reminds my generation of entrepreneurs more than any time in our history that good news can truly come out of igbo land

History will always remember that through his tenacity and resilience, He built a brand from scratch .

May you age gracefully sir!


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